PROGRESSIVE MOBILE WEB APPS
INDEPENDENCE FROM APP STORES [GOOGLE PLAY, APPLE STORE]
This means you are no longer restricted by iOS and Android’s rules and guidelines. You will not have to go through an approval process, allowing the app to be used as soon as it’s ready.
There is also no need to manually update the app, as the revised app version will instantly and automatically be available to everyone as soon as the updates are done.
EASY ACCESSIBILITY FROM ANYWHERE
Users can access the PWA without having to download it from a mobile app store. A PWA is linkable, that means anyone can launch the mobile app straight from a URL. You can very well share it on social media, email, text message, online ad, or link it to a QR code, and the user will instantly be immersed into an app. Its so simple, isn’t IT?
INSTALLATION PROCESS SIMPLIFIED
“With complicated steps of native apps download process, 25% of the users are lost”
For Native App Installation, you need to follow a tedious process:
PWA – Very Simple Installation Process
As PWAs use web technology, it means they work cross-platform, on most browsers, taking the operating system out of the system. You can create a Progressive Web App and it will look and perform the same across all devices. Users will have best experience on any device they choose to launch the app on.
SEARCH ENGINE FRIENDLY
As per study 65% of the searches are now from mobile devices and this number continues to grow. People are actively using their mobile devices to find content, so imagine your PWA coming up in those search results. For example, someone might be looking for a restaurant in the area, so they use the Google search to start their inquiry. The search results will show various directories like Alibaba, etc. If you own a restaurant business, your PWA could rank in these searches, driving customers straight from the search results to your app. This is a major opportunity to convert your customers. This will allow customers to book restaurant from a UI built for mobile. It’s an excellent process starting with a web search and ending with a completed task in the app.
A RECENT STUDY SAYS, USING PWA RESULTS IN
- 84% decrease in loading time
- 27% increase in conversions
- 53% increase in mobile sessions on iOS
- 24% open rate on push notifications
- 8% of consumers who tap on a push notification make a purchase